SEO services help your company succeed in search engine optimization, with the aim to increase your revenue.

Investing in SEO services offers several benefits. A few examples include:

• Getting help in specialized areas of SEO, like off-page, local, and technical SEO
• Saving time by outsourcing SEO tasks like keyword research, content creation, and link building
• Improving return on investment (ROI) tracking with platforms like RevenueCloudFX
• Optimizing marketing budget (SEO plans cost four times less annually than in-house teams)
• Receiving more support for your SEO strategy from a larger team

Overall, services from an SEO agency help you implement (and maintain) a profitable SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time to focus on the projects that need your expertise.

SEO involves improving your website in accordance with user needs and Google's algorithms, which aim to rank the most relevant, useful content for searchers. SEO techniques aim to make your website easier for users and search engine crawlers to understand and make your site more valuable to users.

SEO encompasses a wide range of techniques, including:

• Keyword research
• Link building
• Content creation
• Local listings like Google Business Profile

An SEO company puts these techniques into action a few ways, like by adding relevant keywords to your content, making your site more user-friendly through web design, earning links from reputable sources, and much more.

The most common types of search engine optimization services include:

• Local SEO services, which optimize your website and local listings for local searches.
• Ecommerce SEO services, which optimize your website for online shopping.
• Voice SEO services, which optimize your website for voice searches.
• SEO audit services, which find and fix your website's biggest SEO issues.

For many companies, traditional SEO plans provide everything you need to succeed. If you're a local or ecommerce store, however, local and ecommerce SEO solutions offer a competitive advantage that can maximize the impact of your SEO strategy.

In some cases, search engine optimization services will offer other services tailored to specific areas of SEO, like:

• On-page SEO services, which focuses on optimizations related to your website, like your title tags, content, and more.
• Off-page SEO services, which focuses on optimizations related to your online presence, like your website's backlinks.
• Technical SEO services, which focus on optimizations related to your website's backend, like your page speed, site architecture, and more.

Since SEO requires on-page, off-page, and technical SEO to succeed, it's uncommon for companies to invest in these individual services. Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO, because these plans provide you with an all-in-one solution to SEO.

Various factors determine the ideal SEO plan for your business, but here's an overview of which services work best for which companies.

• Local SEO is best for reaching users in your local area. It works best for businesses that have physical locations or serve specific regions. Local listing sites like Google Business Profile are popular in local SEO.
• Ecommerce SEO is for businesses that sell products online and can help relevant shoppers discover your online business and its products.
• Enterprise SEO is SEO for large businesses or businesses with large websites. Enterprise SEO strategies often have more of a focus on broad, short-tail keywords.

Whichever type of service you choose, a complete SEO plan covering aspects of SEO such as on-page optimization, off-page optimization, and technical SEO is typically the most effective approach. An SEO company can help determine the right plan for you.

The ranking factors targeted by search engine optimization services will depend on your SEO plan. A full-service plan will optimize for on-page, off-page, and technical SEO, while an off-page SEO plan will optimize for off-page SEO.

Search engines like Google use more than 200 ranking factors.

The most notable factors include:

• Your backlink profile, which focuses on the quality and quantity of external sites linking to yours.
• Your content, which includes keyword targeting, keyword integration, content usefulness, and more.
• Your user experience, which includes page speed, usability, mobile-friendliness, and more.

Whether your SEO plan will optimize for these ranking factors depends on your SEO services provider.

Search engine optimization is more than just driving organic traffic — it's also driving revenue from organic traffic. That's why our SEO optimization services focus on growing your company's revenue from organic traffic, so you can power bigger initiatives, like expanding into a new territory, launching a new product, or giving back to the community. Learn how our SEO services make it happen:

Target keywords that convert
Every stage of the funnel is important. Ranking well for a bottom-of-the-funnel keyword, however, will provide revenue fast. That's why our SEO experts use keyword research to find keywords that capture and convert qualified leads or bigger sales for your business first.

Track SEO-driven sales from conversion to close
Sales and marketing come together with our SEO offerings. With our client-exclusive (and proprietary tech), you'll have access to which leads and sales came from SEO. The result? You can calculate SEO's ROI in an instant.

Activate first-party data to power campaigns
Power an omnichannel marketing strategy with our comprehensive SEO services, which generate valuable first-party data (via organic traffic visits) your business can use for remarketing campaigns, email outreach, and more.

Leverage industry-leading SEO experts
You have a marketing team at your fingertips with WebFX. With their expertise, from SEO and content marketing to business consulting and tech enablement, your business can adapt to market conditions and excel.

Whether it's worth paying for SEO services depends on a few factors, including:

• Your SEO budget: If your organization can't spend more than $500 per month on SEO, you'll limit yourself to cheap SEO plans, which tend to underperform, resulting in missed SEO and revenue goals. In that scenario, you won't see much value in paying for an SEO plan.
• Your department resources: If your organization doesn't have the resources — whether time, tools, or skills — to work on SEO, you'll likely see value in paying for SEO. That's because you'll have a dedicated person to work on improving your SEO.
• Your average order value (AOV): If your organization has a lower average order value, like a few dollars, you'll likely struggle to see a return on investment from SEO packages. That's because your SEO agency will need to drive hundreds of monthly sales to deliver ROI.

Do your research when hiring an SEO company, and you'll get insight into whether they're worth it.