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TechneKaizen

Small-business website pilot

Clear scope. Clear price. Clear progress.

£600 total · £200 deposit

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10-project small-business website pilot

A website that makes your business easier to understand, trust and contact.

Whether you are getting your first proper website or replacing one you have outgrown, you do not need to arrive knowing what pages you need or how websites work.

Tell Techne Kaizen about the business, your services, your customers and what you want people to do next. That is used to plan the pages, write or improve the copy, design the site and build it for you.

  1. Understand
  2. Trust
  3. Act

Short suitability check before payment. £600 total · £200 deposit if your project fits.

Immediate pilot offer facts

The draft target starts once onboarding is complete and the information and assets needed to begin have been received. Timelines depend on receiving your business information, assets and feedback promptly.

If any of these sound familiar, this pilot was built with businesses like yours in mind.

Whether you have no website or one that no longer represents the business, the real business may be stronger than what people see before they get in touch.

Before people contact you, they often check what they can find.

A recommendation, search result or passing glance at your business often leads to the same next step: a potential customer checks the website, decides whether the business feels right, then contacts you or keeps comparing. The site needs to answer four questions quickly.

Design, mobile performance, speed and search foundations matter because they make that decision easier—not because customers are impressed by technical terminology.

You know the business. Techne Kaizen handles the website.

You provide the business knowledge. We turn it into a clear WordPress website with the right pages, improved or written copy, mobile-friendly layouts, search foundations and enquiry paths.

£200 deposit to begin. £400 after approval, before launch.

Selected proof

Websites should do more than look finished. They should help the right people find and trust the business.

These are two examples from websites handled by Techne Kaizen. One is a local business competing for customers in its area. The other is an owned website growing through organic search. They show the website, search and visibility experience behind the Website Pilot.

Local business

Miliki Spot — Stronger local visibility and website traffic

Miliki Spot is a Nigerian restaurant competing for customers searching locally for Nigerian and African food. Its website and search presence were improved around clearer local relevance, customer intent and stronger website foundations.

22,702
Google Business Profile views
8,358
searches showing the Business Profile
2.8K
active website users in the supplied current-period GA4 view

Search demand includes terms such as “nigerian restaurant near me” and “african restaurant near me”. The Business Profile figures cover March–August 2026 and span activity before and after the approximately May 2026 redesign, so no redesign-only causation is claimed.

Google Business Profile performance, March–August 2026. Browser chrome was cropped; reporting data was not altered.

Organic search

Codeword Solver — SEO-led traffic growth

Codeword Solver is one of Techne Kaizen’s owned websites, rather than a Website Pilot client. It has been grown primarily through organic search and demonstrates the search experience behind the pilot.

6.6K
active users in the supplied GA4 period
1.91K
Google Search clicks over 3 months
176K
Google Search impressions over 3 months

The supplied GA4 comparison shows +573.4% growth. Across the displayed three-month Search Console period, the site’s average Google position was 7.1. These are users and search visits—not customers or sales.

Google Search Console performance for the displayed three-month period. Browser chrome was cropped; reporting data was not altered.

These are examples of previous and owned-site results. Individual results vary by business, market, competition and ongoing activity. The Website Pilot does not guarantee rankings or traffic levels.

You do not need to arrive with the finished website plan. You need a business that fits the pilot and enough information for us to understand what you sell and who you sell it to.

Short suitability check before payment. £600 total. £200 deposit if your project fits.

What is included in the £600 pilot website package

The pilot is a defined website package for suitable service-based small businesses. It is built around your business, your customers and the action you want people to take next.

Website planning

Up to five bespoke main pages, planned around your services, customers, locations and the main actions you want people to take. We decide what pages the site needs and what each page should communicate, rather than dropping your business into a generic template.

Copy

Website copy written from the business information you provide, or existing copy improved and adapted where appropriate.

Design and build

A custom WordPress website designed for your business and built for mobile, tablet and desktop.

Customer journey

Clear navigation, service information, trust elements and obvious contact and enquiry paths, including forms where relevant and click-to-call where useful.

Search and measurement foundations

Page titles, metadata, headings, internal linking, image alt text where appropriate, making sure search engines can find and index the site, an XML sitemap, and local search foundations where relevant. Google Search Console and Google Analytics (GA4) are set up for the website if they are not already in place, so the visits and enquiries can be measured. No ranking guarantee and no ongoing SEO campaign are included, and there is no ongoing analytics reporting.

Revisions, ownership and hosting

Four structured revision rounds before launch, WordPress administrator access, ownership of the completed website content and custom work after full payment, freedom to move the website to another suitable hosting provider, first six months of hosting included, and hosting available at £20 per month after that.

Ownership note

Third-party software, plugins, fonts and services remain subject to their own licences.

Scope

The package includes up to five bespoke main content pages. Legal, policy, confirmation, thank-you, 404 or other necessary system pages do not use that allowance where required.

Not included in this pilot

This pilot is for straightforward service, lead-generation and informational websites. Ecommerce stores, online shops, marketplaces, SaaS products, complex membership platforms, large bespoke web applications, substantial custom software, unusually complex integrations and large-scale migrations are outside the fixed pilot scope.

£600 total. £200 deposit to begin. £400 after approval, before launch.

You do not need to know what pages your website needs.

That is part of the work. Your job is to explain your business. Techne Kaizen handles the website planning, copy, design, build and launch preparation.

You

You provide

About the business

  • What your business does
  • Your main services
  • Who usually hires you
  • The areas you work in

About your customers

  • What customers normally ask before buying
  • Why people choose you
  • What you want someone to do next

Anything you already have

  • Existing website content, notes or rough information if you have them
  • Photos, logos or brand assets where available
  • Access details where needed

During the build

  • Consolidated feedback during the revision rounds

Techne Kaizen

We handle

  • Website structure and page planning
  • Copywriting or copy improvement
  • WordPress design and development
  • Mobile, tablet and desktop experience
  • SEO foundations
  • Clear calls to action and enquiry paths
  • Tracking setup where needed
  • Launch preparation and handover

No finished website brief is required. You provide the business knowledge and Techne Kaizen turns it into the website plan and builds the site from it. You still need to provide timely information, assets and feedback, but you do not need to become the website expert.

How the process works

The £200 deposit starts a clear website process. The remaining £400 is due when your completed website is approved and ready to launch.

  1. Pay the £200 deposit

    Payment · £200

    Secure your pilot website place and start the project. The £200 deposit forms part of the £600 total project price. It is not an additional fee.

  2. Complete onboarding

    After payment, you complete onboarding so we can understand your business, services, customers, content, assets and preferred next steps.

  3. We plan and build the website

    Techne Kaizen plans the structure, writes or improves the copy, designs the site and builds it on WordPress.

  4. Review the first working draft

    Your first working draft is targeted within 4 working days once onboarding is complete and the information and assets needed to begin have been received. It is usually around 70% of the completed website.

  5. Use the revision rounds

    Four structured revision rounds are included before launch. A revision round means one consolidated set of feedback against the current version.

  6. Approve the completed website

    Once you are satisfied and the website is ready to launch, you confirm that the completed website is approved.

  7. Pay the £400 balance

    Payment · £400

    The remaining £400 becomes due once the completed website is approved and ready to launch. It is paid before the site goes live.

  8. Launch the website

    Once the balance payment is confirmed, the website is launched and handed over.

Launch can typically be ready within around 10 working days when onboarding, information, assets and revision feedback are provided promptly. Delays in receiving information, assets or feedback may move the delivery date.

£200 deposit to begin. £400 after approval, before launch.

Who you are working with

The person whose work you have just seen is responsible for your Website Pilot.

The Website Pilot is delivered directly by Techne Kaizen founder Joshua Nimako.

I plan the site, write or improve the copy, design and build it, manage the revision rounds with you and prepare it for launch. You are not passed to an account manager or left guessing who to speak to.

I will keep you updated at the main project stages and tell you clearly when information, feedback or a decision is needed from you.

Why the pilot is £600, and why there is a £200 deposit

The pilot uses a clearly defined package and is limited to 10 projects. The £600 pilot price is in return for taking part in the structured process and providing honest feedback on the service and the final website.

Pilot price
£600
Deposit to begin
£200
Balance, after approval and before launch
£400

The £200 deposit is part of the £600 total, not an extra charge.

Each project requires reserved planning and production time. The deposit confirms that you are committed to moving ahead and allows that production time to be allocated to your project. You commit to the project. Techne Kaizen commits the production capacity. The remaining £400 is due once the completed website is approved and ready to launch.

Why the pilot is limited to 10 projects

10 Pilot projects

The limit exists because each project needs actual planning, writing, design, build and revision time. The pilot is limited to 10 projects so each one can receive proper production time and attention, rather than filling a queue and rushing the work. The limit is based on capacity, not on a countdown.

£200 deposit to begin. £400 when the completed website is approved and ready to launch.

How the £600 pilot compares with other routes

There is more than one way to get a website. The right choice depends on your budget, time, confidence and the type of site you need.

DIY is not always wrong, and agencies are not automatically overpriced. The pilot is a specific middle route for suitable service-business websites.

Questions before you secure your pilot website

A defined WordPress website for a suitable service-based small business: up to five bespoke main pages, planning, copywriting from the information you provide or improvement of copy you already have, a custom WordPress theme, layouts for mobile, tablet and desktop, search foundations, clear enquiry paths and four structured revision rounds.

Your first six months of hosting are included. You also receive WordPress administrator access and ownership of the completed custom work after full payment.

The £200 is a deposit and it forms part of the £600 total. It is not an extra fee. It reserves one of the ten pilot places, commits production time to your project and starts onboarding. The remaining £400 is due once the completed website is approved and ready to launch, and is paid before the site goes live.

The £600 price applies because the package is tightly defined and limited to 10 projects. Pilot customers receive it in return for taking part in the structured process and providing honest feedback on the service and the final website.

Stripe confirms your payment and the onboarding step becomes available. You provide your business information, assets, preferences and any access details needed. Preparation of your project then begins: planning first, then copy, then design and build.

I will confirm what I already have and what I still need from you, so the project does not stall waiting on something nobody mentioned.

That is part of the service. You are not expected to arrive with a sitemap, finished website copy or a technical brief.

You provide the business knowledge: what you do, who you do it for, what customers ask and what you want more of. I turn that into the page structure and write the copy. For images, use the photos, logos or brand assets you already have; where there are not enough, the site is planned around strong copy and layout instead. Photography is not included in this pilot.

The first working draft is targeted within 4 working days once onboarding is complete and the information and assets needed to begin have been received. It is usually around 70% complete.

Launch can typically be ready within around 10 working days when onboarding, information, assets and revision feedback are provided promptly. Delays in receiving required information, assets or feedback may move the delivery date.

Four structured revision rounds are included before launch. Each round is one consolidated set of feedback against the current version of the website.

Collecting your feedback into one pass per round is what keeps the timeline predictable. New pages, major functionality or changes outside the agreed scope are quoted separately.

Yes. The completed custom website is yours after full payment, and you receive WordPress administrator access.

You are free to move the website to another suitable hosting provider. There is no requirement to stay with Techne Kaizen. Third-party software, plugins, fonts and services remain subject to their own licences.

Your first six months are included. After that, hosting is £20 per month if you continue with Techne Kaizen, and that £20 monthly price is locked while the website remains continuously hosted with Techne Kaizen under this package. It covers hosting, SSL certificate, backups, WordPress and core maintenance, uptime monitoring and security updates.

Continuing is not mandatory. You can move the website to another suitable host instead.

Search foundations are included: pages planned with search intent in mind, suitable page titles and metadata, heading structure, internal links, image alt text where appropriate, crawlability and indexability setup, an XML sitemap and local search relevance where it applies.

For measurement, Google Search Console and Google Analytics (GA4) are set up for the website if they are not already in place, and handed over with the site. That is a one-off setup so the visits and enquiries can be measured. Interpreting the data afterwards, or reporting on it monthly, is not part of the pilot.

No ranking guarantee and no ongoing SEO campaign are included. Rankings depend on many factors outside a single website build, and no website can guarantee enquiries, customers or revenue. What the build does is make the business easier to understand, more credible online and easier to contact.

The £600 pilot is intended for straightforward service, lead-generation and informational websites. If your project needs ecommerce, a marketplace, SaaS, complex membership or substantial bespoke functionality, contact me before proceeding so I can confirm whether a different project scope would be more appropriate.

If it turns out after review that a project is outside pilot scope, I will explain why and, where appropriate, provide a separate quote.

That is fine. I can review what exists, keep the information that still works, improve or rewrite the copy and rebuild the website around a clearer structure. Large migrations or complex rebuilds outside the pilot scope may require a separate quote.

£600 total. £200 deposit to begin. £400 after approval, before launch.

£600 pilot website package

Ready to make your business easier to understand, trust and contact?

Run the short suitability check. If the project fits, a £200 deposit starts onboarding and reserves the production time for your website.

First working draft targeted within 4 working days once onboarding is complete and the information and assets needed to begin have been received. Launch can typically be ready within around 10 working days when onboarding, assets and revision feedback are provided promptly.

£600 total. £200 deposit to begin. £400 once the completed website is approved and ready to launch.

No ecommerce under this offer. Projects outside the pilot scope are reviewed separately.