Our Foundations
Any good copywriter will tell you that copywriting is ‘salesmanship in print’ when used in business.
Now imagine that a sales person working online for you 24/7 365.
We’ve seen a 120% increase in conversion and sales from implementing copy.
Digital Advertising.
Love them or hate them ads are here to stay.
Online Advertisements generated 28.6% of all online sales.
Global retail e-commerce sales in 2023 alone were £4,582,444,280,000.00($5,800,000,000,000 for our friends over the pond.)
3,000,000 businesses advertised on Facebook to 3,050,000,000 monthly active users just last year.
We’re going to be the best advertisers on earth.
Search Engine Opitimisation.
SEO in simple terms generates more clicks from Google for your business.
Let’s look at some stats.
In 2023 alone, approximately 99,000 search queries are processed by Google every second.
Resulting in about 8,500,000,000 searches daily.
And roughly 2,000,000,000,000 global searches annually.
Our goal is to ensure you’re getting a piece of the pie.
Simplicity.
Our Firm is focused on 3 things in marketing.
If you’re thinking why?
That’s because these are all profit-driven tactics in almost every marketing strategy and from Day 1 you know why we are helping you.
You.
We’re not competitor-obsessed, we’re customer-obsessed.
We start with what the customer needs and we work backwards.
Key Performace Indicators.
KPIs are foundational.
They provide a baseline from which to measure incremental changes and improvements.
We’re rooted in the Kaizen philosophy, we focus on incremental enhancements that lead to significant long-term success.
TECHNE
/ˈtɛkˈni/
Definition: Techne is a Greek term that refers to the practical or applied aspect of knowledge or skills. It can be translated as “craft,” “art,” or “technique.”
In ancient Greek philosophy, techne was considered a form of knowledge that involved the application of rational principles to a particular task or craft.
KAIZEN
/ˈkʌɪzn,ˈkʌɪzɛn/
Definition: A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.
The goal of kaizen is to create a culture of continuous improvement where everyone in an organization is engaged in identifying and implementing small improvements to processes, products, and services.
Our Mission is to Craft Continous Improvement.
We take a customer-centric approach and provide the best customer experience to customers through innovative services.
Like most things to do with humans, it comes down to incentives.
Most agencies over-promise and under-deliver.
They count on leadership client-side being in over their heads in the subject matter they’re selling.
We take a specialized approach that provides specific value to clients.
Because we understand every customer is a snowflake with unique needs.
We can’t bank on the customer being in over their heads in the subject matter.
We set clear expectations and have a clear alignment with your business objectives
Because we focus on, track, and improve the agreed business results for our customer.