TechneKaizen Is A London based Digital Advertising Firm
Google Define “TECHNEKAIZEN”
TECHNE
/ˈtɛkˈni/
Definition: Techne is a Greek term that refers to the practical or applied aspect of knowledge or skills. It can be translated as “craft,” “art,” or “technique.”
In ancient Greek philosophy, techne was considered a form of knowledge that involved the application of rational principles to a particular task or craft.
KAIZEN
/ˈkʌɪzn,ˈkʌɪzɛn/
Definition: A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.
The goal of kaizen is to create a culture of continuous improvement where everyone in an organization is engaged in identifying and implementing small improvements to processes, products, and services.
Any good copywriter will tell you that copywriting is ‘salesmanship in print’ when used in business. Now imagine that a sales person working online for you 24/7 365.
We’ve seen a 120% increase in conversion and sales from implementing copy.
Online Advertisements generated 28.6% of ALL online sales and Global retail e-commerce sales in 2023 alone were £4,582,444,280,000.00($5,800,000,000,000 for our friends over the pond.)
3,000,000 businesses advertised on Facebook to 3,050,000,000 monthly active users just last year.
Simplicity
Here’s the big idea our Firm is focused on 3 things in marketing.
If you’re thinking why?
That’s because these are all profit-driven tactics in almost every marketing strategy.
Customer
We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” “The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centric company.
KPIs
everyone wants an increased financial return on their money right?
We’ve all spent a lot of money to get an agency partner to understand our needs and business.
But most marketing agencies suck. Their only goal is to figure out how to bill you for another 30 days.
And you always need something easy that’s recession-proof.
Our Mission Craft Continous Improvement
We take a customer-centric approach and provide the best customer experience to customers through innovative services. Like most things to do with humans, it comes down to incentives.
Most agencies over-promise and under-deliver.
They count on leadership client-side being in over their heads in the subject matter they’re selling.
We take a specialized approach that provides specific value to clients.
Because we understand every customer is a snowflake with unique needs.
We can’t bank on the customer being in over their heads in the subject matter.
We set clear expectations and have a clear alignment with your business objectives
Because we focus on, track, and improve the agreed business results for our customer.