How do you determine the best strategy and keywords for my business? We start with a deep dive into your goals, audience, and competitors—then use tools like Google Keyword Planner and Ahrefs to uncover high-intent search terms. Those keywords get mapped into clusters that mirror your customers’ journey, ensuring every ad speaks directly to the right prospect at the right moment.
How will you optimize and manage my campaigns for the best results? PPC isn’t “set-and-forget.” We run weekly bid and budget adjustments, A/B-test ad copy and creatives, refine audience segments, and tweak landing pages based on real performance data. Every change is tracked, measured, and rolled out only if it boosts your ROI.
What kind of results can I expect, and how will you measure success? While outcomes vary by industry, you can generally expect to see click-through rates climb and cost-per-acquisition drop within the first month. We track KPIs like conversion rate, CPA, and return on ad spend in a live dashboard—so you always have a clear view of what’s working.
How much will it cost, and what’s included in your service? Our pricing is fully transparent: you pay a flat management fee plus your chosen ad spend (which goes straight to Google, Meta, etc.). The management fee covers strategy, creative, setup, ongoing optimizations, and reporting—so there are no hidden charges and every penny is accountable.
How do you communicate progress and report on campaign performance? You’ll have a dedicated account manager, weekly email summaries, and 24/7 access to a real-time performance dashboard. We also schedule monthly review calls to walk you through results, answer questions, and plan next steps.
Why pay both the ad platform and your agency, and what makes you different? Ad spend goes directly to the platform to show your ads; our fee covers the expert strategy, testing, and ongoing tweaks that DIY or in-house teams often miss. We stand out by specializing in your industry, using proprietary frameworks, and tailoring every campaign to your unique goals never a one size fits-all approach.
What if I’ve tried PPC before and it didn’t work how will this be different? We begin by auditing any past campaigns to pinpoint what went wrong whether it was poor targeting, weak copy, or off brand landing pages or the most likely culprit bad creatives. Then we apply our proven process rigorous research, tailored creatives, continuous A/B testing, and transparent reporting to turn past failures into future wins.
